Why your $100k event sponsorship returned 13 likes
Large annual events require significant time, planning, and financial investment when partner executives present. Breaking through the overwhelming noise and chatter is extremely challenging without the right data to guide your Executive's communications.
Cometrics tracks the communications from more than 10,000 individual Executives to reveal what is effective and what falls flat at major industry events. The ones that break through aren't the loudest—they're the most strategic, backed by data on what actually drives executive engagement.
Specifically, we examined the Executive Communications activity of sponsors at the 2025 Microsoft Ignite conference taking place this week in San Francisco and used real-time data to provide you with information that is actually relevant.
Here are the top 3 things to do to ensure your Executive's voice is heard above the din at any large conference.
Chris O'Brien from Advania didn't wait for the post-event recap cycle. He posted his keynote breakdown during the event with competitive insights: "Agent 365... goes way beyond what I expected. Clearly competing with ServiceNow Control Tower..." (120 points). By the time everyone else sent their follow-up emails, his analysis was already being shared.
When you know which executives are attending, what they care about, and what content formats drive engagement, you can craft messages that break through instead of adding to the noise. "Looking forward to seeing everyone at Ignite! Be sure to stop by our booth…" Compare that to executives who came prepared with specific value propositions: Rajesh Ramachandran from ABB didn't just announce his presence—he promoted three targeted sessions on Industrial AI with exact times, registration links, and named the specific industry leaders joining him (144 likes, 5 comments).
Here's the typical post-event conversation: "We spent $100K on our Ignite presence—booth, sponsorship, parties, swag. We got 500 badge scans and 50 LinkedIn connections. Was it worth it?" Nobody knows. And that's the problem.
Cometrics tracks what traditional event metrics miss. We track more than 10,000+ executives to reveal what actually drives communications engagement before, during, and after major events. Unlike traditional event metrics, we track Executive Communications that predict pipeline and define a brand across social chatter, LinkedIn and company documentation. We turn the attribution black hole into a strategic roadmap.
Without the data, it is just an expensive guess.
Appendix A: Top 10 Partner Executives by Engagement (MSIgnite 2025)
Appendix B: Expanded listing of Partner Executives
| Executive Name | Company | Post Count | Total Engagement |
|---|---|---|---|
| Mark Luquire | EY | 8 | 887 |
| John Butler | Siemens Transportation Group | 14 | 625 |
| Jennifer Hoskins | NVIDIA Corporation | 7 | 533 |
| Justin Slagle | The Partner Masters | 7 | 353 |
| Jared Rhodes | EPAM | 9 | 307 |
| Tony Savoy | Kyndryl Inc. | 2 | 304 |
| Geoff Newman | NTT Data | 3 | 238 |
| Aurelien Pichon | Visa Inc. | 1 | 222 |
| Nick Babuley | DeepSee.ai | 7 | 209 |
| David Nudelman | Steeves and Assoc. | 4 | 207 |
| Rajesh Ramachandran | ABB | 2 | 205 |
| Sam King | Nasuni | 2 | 193 |
| Walter Sun | SAP SE | 1 | 193 |
| Eric Gourmelen | Arrow Electronics, Inc. | 2 | 188 |
| Marissa Wilkins | Verizon Communications | 3 | 184 |