Our Research with USC Annenberg: "Where is the E?"

Our Research with USC Annenberg: "Where is the E?"

Posted March 26, 2024 - 1 min read

In collaboration with the USC Annenberg School for Communication and Journalism, Cometrics reviewed all public facing communications from the 50 largest US-headquartered corporations, by revenue, from January 01, 2021 to December 31, 2023. The results were summarized and can be seen by visiting the news release page. As a part of the wider release, we are sharing a subset of our research below.

Cometrics tracked "owned" corporate communications in annual reports, sustainability documentations, securities filings, social chatter, paid advertising, podcasts, news releases, Executive and Board communications and found some surprising results. If you have not yet registered, simply register to search our platform yourself at no cost.

Company and Percentage Drop in Environmental Communications across owned media from 2021 to 2023.
CompanyPercentage Drop
Automotive Company-95.44%
Finance Company-72.94%
CPG Company-72.49%
CPG Company-68.04%
Payments Company-63.92%
Energy Company-62.27%
Communications Company-62.07%
Insurance Company-56.25%
Finance Company-48.38%
Technology Company-44.08%

During the research period, Cometrics analyzed the public facing communications from our survey set and compared them to a pre-established set of 90 themes relating to the Environment, Society and Governance. The communications content analyzed included public records from securities filings, analyst calls, websites, ESG documentation, social media chatter, communications by Executives, podcasts, paid advertising and news releases.

We would also like to congratulate our colleagues at USC Annenberg for their selection as the winner of the 2024 PRWeek Outstanding Education Program. Fight On!

If you wish to download a listing of Cometrics full research of strategic communications trends by sector, please email [email protected] or register to search our platform yourself at no cost.