December Executive Engagement Rankings: Why Andy Jassy Is #1 and Bill Gates Disappeared

The December Executive Leaderboard is live. Andy Jassy just took #1 — perfectly timed to Amazon's Black Friday moment. Bill Gates, who sold his Microsoft shares, fell off entirely. And Salesforce went from 2 execs on the list to 10.

📈 The winners opened with personal narrative. Uber's Dara Khosrowshahi (+175%): "Growing up, I was a..." Oracle's Rod Johnson (+177%): "I started my career..." Salesforce's Eric Loeb (+162%): "After three decades..."

📉 The fallers led with company news. Awards. Milestones. Press releases. Content that reads like it was approved by legal doesn't resonate.

We track how 10,000+ C-suite leaders communicate across 30 sources. See where you rank — and what's working.